Creativity in a box

This project was a fun blend of branding and wayfinding, conceived for the fresh refurbishment of a creative hub in Farringdon. 

The concept was based around the idea of “creativity in a box” a nod to the glass-box studios introduced on the newly added rooftop level.

We really went to town on this one, Neon signs encased in acrylic boxes served as the primary wayfinding elements throughout the building, those were backed up more with more recognisably wayfinding directionals and room arrival signs. 

To extend the good vibes throughout, even the stairwells were brought to life with futuristic graffiti pieces by old friend Remi Rough.